Sans Normal Loguj 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Nort' by FontFont, 'Avenir Next Paneuropean' by Linotype, 'Fenomen Sans' by Signature Type Foundry, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, confident, impact, momentum, promotion, modernity, legibility, slanted, rounded, compact, punchy, smooth.
A heavy, slanted sans with smooth, rounded outer curves and broadly uniform stroke thickness. Letterforms are built from compact, sturdy shapes with softened corners and generous bowls, creating a dense, high-impact texture. Terminals are clean and mostly blunt, with a forward-leaning stance that emphasizes momentum. Counters stay open enough for clarity at display sizes, while the overall silhouette remains blocky and cohesive across letters and figures.
Best suited to bold headlines, promotional copy, posters, and branding where a strong, fast, modern impression is needed. It also fits sports and fitness identity work, product packaging, and social media graphics that benefit from dense, high-contrast-in-mass letterforms. For longer passages, it will be most effective in short bursts (subheads, pull quotes, labels) where its weight and slant enhance emphasis.
The font reads as energetic and forceful, with a sporty, action-oriented voice. Its forward slant and thick strokes give it a sense of speed and urgency, while the rounded construction keeps it friendly rather than aggressive. The overall tone feels contemporary and promotional, suited to attention-grabbing messaging.
The design intent appears focused on delivering maximum impact with a dynamic, forward-leaning rhythm. Rounded geometry and sturdy proportions aim to balance approachability with authority, producing a contemporary display sans that stays cohesive across uppercase, lowercase, and numerals.
The italics appear to be integral to the design rather than a simple oblique, with curves and joins that maintain consistent weight through the slant. Numerals match the same compact, muscular build, supporting strong hierarchy in headlines and short numeric callouts.