Sans Normal Lirat 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Halis Grotesque' by Ahmet Altun, 'Aspira' and 'Neutro' by Durotype, 'Faible' and 'Glance Sans' by Identity Letters, 'Megabyte' by Type Atelier, and 'Transat Text' by Typetanic Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, modern, friendly, display impact, dynamic emphasis, modern branding, quick readability, slanted, rounded, punchy, compact, high-impact.
A slanted sans with hefty, even strokes and broadly rounded curves, giving letters a solid, compact footprint. Counters are fairly open for the weight, while joins and terminals stay clean and simplified, emphasizing smooth geometry over sharp detailing. Uppercase forms read wide and stable (notably the round O/C/G), with angular diagonals in A, V, W, X adding snap and forward motion. Lowercase is straightforward and sturdy, with single-storey a and g, a rounded i/j dot, and a short, pragmatic t; numerals are similarly robust and legible, with a simple 1 and rounded 6/8/9 forms.
Best suited for headlines, posters, and branding where a strong, dynamic voice is needed. It works well for sports and lifestyle communications, packaging callouts, and bold UI/marketing accents where legibility must hold at a glance.
The overall tone is energetic and forward-driving, pairing a friendly roundness with a confident, no-nonsense heft. The consistent slant adds momentum, making it feel sporty and contemporary rather than formal or delicate.
Likely designed to deliver high-impact italic emphasis with a modern, rounded sans structure—prioritizing speed, presence, and straightforward readability in display-centric typography.
Spacing appears comfortable at display sizes, with a strong dark color and minimal stroke modulation that keeps texture consistent across mixed-case settings. The shapes favor clarity and impact over refinement, making short words and headlines read quickly.