Sans Normal Ladav 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, confident, energetic, modern, playful, impact, motion, approachability, brand emphasis, display strength, slanted, rounded, bulky, compact, soft.
This typeface is a heavy, right-slanted sans with broad proportions and rounded, swollen curves. Strokes stay largely even in thickness, producing sturdy silhouettes and large internal counters. Terminals are mostly clean and blunt with gentle rounding, while joins and curves emphasize a smooth, continuous flow rather than sharp corners. The overall rhythm is compact and punchy, with a strong forward lean that keeps letterforms visually connected and fast-moving in text.
Best suited for large-scale typography where the weight and slant can do the work—headlines, posters, promotional graphics, and bold brand moments. It can also perform well on packaging and digital ads where quick recognition and energetic emphasis are priorities.
The tone is bold and upbeat, combining a sporty, promotional feel with approachable softness from its rounded shapes. Its pronounced slant adds motion and urgency, giving headlines a lively, assertive voice without feeling harsh or technical.
The design appears intended to deliver maximum visual impact with a forward-leaning, energetic stance, pairing robust strokes with rounded construction to stay friendly and contemporary. It prioritizes attention-grabbing display performance and a dynamic, sporty voice.
Uppercase forms read as geometric and steady, while lowercase shapes lean into rounded, single-storey constructions that increase friendliness and impact. Numerals share the same dense, curving build, staying highly visible at display sizes.