Sans Normal Karaj 18 is a bold, normal width, low contrast, italic, short x-height font visually similar to 'Artegra Sans' by Artegra; 'Quiet Sans' by Dharma Type; 'Noah' by Fontfabric; and 'Arquitecta', 'Arquitecta Office', and 'Arquitecta Standard' by Latinotype (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, punchy, modern, friendly, confident, impact, momentum, modernity, approachability, clarity, slanted, rounded, compact, sturdy, energetic.
A heavy, slanted sans with smooth, rounded construction and largely uniform stroke weight. Counters are generous and the curves are clean, giving round letters like O, Q, and e a solid, even color. Terminals are mostly blunt with softly eased joins, and diagonals (A, V, W, X, Y) feel assertive and stable. The lowercase appears relatively compact with a modest x-height and tight interior shaping, while numerals are wide and sturdy, designed to read clearly at display sizes.
Best suited for headlines, short emphatic lines, and brand marks where a bold, forward-moving voice is desired. It also works well for sports and event graphics, packaging callouts, and promotional materials that benefit from high visual impact. For extended body copy, the heavy texture and slant will feel more expressive than neutral.
The overall tone is energetic and contemporary, with a sporty forward-lean that suggests speed and momentum. Its rounded forms keep it approachable, balancing strength with a friendly, everyday modernity. The dark texture and compact rhythm add a confident, promotional feel without becoming harsh.
The design appears intended to deliver a strong, modern sans identity with an italicized sense of motion. It prioritizes impact, smooth rounded geometry, and consistent heft for confident display typography across letters and numerals.
In text, the pronounced slant and weight produce a strong headline voice and a dense typographic color. Spacing appears even and the shapes maintain consistency across uppercase, lowercase, and figures, helping the font stay coherent in longer lines while still reading as distinctly display-oriented.