Sans Normal Idmar 9 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, quotes, social media, friendly, casual, handwritten, approachable, playful, handwritten feel, friendly tone, casual emphasis, easy readability, rounded, soft, informal, lively, smooth.
This is a slanted sans with rounded terminals and gently swollen strokes that mimic a marker or brush-pen without strong contrast. Curves are smooth and open, with generous counters in letters like C, O, and e, and a generally airy rhythm. Many forms show slight asymmetries and simplified construction (notably in the single-storey a and g), reinforcing an informal, hand-drawn character while keeping overall proportions tidy and consistent across the set.
Works well for short to medium display settings such as brand accents, packaging callouts, posters, quotes, and social media graphics where an informal, human touch is desired. It can also support UI microcopy or educational materials when a friendly tone is more important than strict neutrality, especially at moderate sizes.
The tone is warm and personable, with a breezy, conversational feel. Its soft curves and easy slant read as friendly and energetic rather than formal or technical, making it well suited to lighthearted messaging.
The design appears intended to deliver a handwritten, approachable voice in a clean sans framework—combining simple, rounded geometry with a consistent italic slant to create lively emphasis without feeling ornate or overly decorative.
Capitals are clean and rounded with minimal fuss, while lowercase forms add more individuality through looped joins and curved descenders. Numerals follow the same rounded, handwritten logic, staying legible while retaining the casual, slightly bouncy cadence.