Sans Normal Asmef 11 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, modern, neutral, clean, friendly, practical, versatility, clarity, neutrality, contemporary tone, systematic design, geometric, monolinear, open counters, crisp, even rhythm.
A clean, monolinear sans with a lightly geometric construction and smooth, round curves. Strokes are evenly weighted with minimal modulation, and terminals are predominantly straight-cut, giving a crisp, contemporary finish. Counters are open and generously shaped, while proportions stay balanced across caps and lowercase, producing a steady, uncluttered texture in lines of text. Figures are simple and legible, matching the letterforms’ restrained, consistent drawing.
Well suited to interface typography, product pages, dashboards, and other settings where clean readability is essential. It also works effectively for contemporary branding, wayfinding and signage, and general editorial layouts where a neutral, polished sans is desired.
The overall tone is modern and neutral, with a friendly clarity that feels straightforward rather than expressive. Its geometric calm and even rhythm lend it a dependable, contemporary voice suited to informational and product-oriented settings.
The design appears intended as a versatile, workhorse sans that prioritizes clarity and consistency. Its restrained geometry and crisp terminals suggest a focus on broad usability across both display sizes and continuous reading without calling undue attention to itself.
Round forms (like O, C, and G) read as smooth and near-circular, while joins and intersections stay sharp and well controlled. The type maintains clear differentiation between similar shapes (such as I, l, and 1) through straightforward, unornamented forms and consistent spacing.