Sans Normal Asgal 23 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Franie' by That That Creative (names referenced only for comparison).
Keywords: ui text, editorial, wayfinding, presentations, branding, clean, neutral, modern, functional, friendly, utility, clarity, versatility, neutral voice, readability, monoline, open apertures, rounded terminals, clear numerals, balanced rhythm.
This is a clean, monoline sans with rounded curves and largely uniform stroke weight. Proportions are compact in the capitals with straightforward geometry, while the lowercase shows a notably tall x-height that keeps counters generous and legible. Terminals are mostly flat and crisp, with smooth joins and minimal modulation, creating an even texture in words. The numerals are simple and sturdy, matching the same geometric logic and maintaining consistent spacing and color.
Its even strokes and open counters suit interface text, product copy, and general-purpose editorial typography where steady readability is needed. The tall lowercase and clean rhythm also work well for presentations and signage-style applications, and it can support restrained branding that calls for a contemporary, unobtrusive voice.
The overall tone is modern and practical, with a calm neutrality that doesn’t call attention to itself. Rounded forms and open counters add a mild friendliness, making it feel approachable rather than stark.
The design appears intended as a versatile, everyday sans focused on clarity and consistency. It prioritizes a uniform, modern texture across mixed-case text and numerals, aiming to stay legible and balanced across a wide range of sizes and settings.
Apertures in letters like c, e, and s appear open, supporting clarity at smaller sizes. Diacritics and punctuation aren’t shown here, but the displayed set suggests a straightforward, contemporary construction optimized for consistent reading rhythm.