Sans Normal Asmay 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' and 'Futura Index EF' by Elsner+Flake, 'Futura Now' and 'Futura Now Variable' by Monotype, 'Futura ND' by Neufville Digital, 'Futura Futuris' and 'Futura PT' by ParaType, and 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, product design, clean, modern, friendly, neutral, tech, versatility, clarity, neutrality, modernity, legibility, geometric, monolinear, open counters, rounded terminals, crisp.
This typeface is a clean, monolinear sans with a geometric backbone and smooth, rounded curves. Strokes stay even across the alphabet, with open apertures and generous counters that keep forms clear at text sizes. The uppercase is straightforward and architectural, while the lowercase maintains a simple, functional construction with compact joins and minimal modulation. Overall spacing and rhythm feel orderly and consistent, giving lines of text a steady, contemporary texture.
It suits UI and app typography, dashboards, and product interfaces where clarity and an even rhythm matter. The restrained, geometric style also works well for contemporary branding systems, editorial subheads, and straightforward signage where a neutral but polished sans is needed.
The overall tone is modern and approachable: neutral enough for general interface and editorial use, yet slightly friendly due to the rounded curves and open letterforms. It reads as pragmatic and uncluttered rather than expressive or ornamental, lending a calm, professional voice to layouts.
The design appears intended as a versatile everyday sans: clean geometry, even color, and open forms prioritize legibility and consistency across text and display contexts without drawing attention to stylistic quirks.
Round characters (like O/C/G and 0) read as clean ellipses with smooth joins, and diagonals (A/V/W/X/Y) feel crisp and balanced. Numerals match the letterforms’ even stroke and geometric logic, supporting clear mixed alphanumeric setting.