Sans Normal Agbob 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Fintalux' by Pista Mova, 'Lyu Lin' by Stefan Stoychev, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, ui labels, modern, straightforward, assertive, utilitarian, clean, space saving, strong impact, functional clarity, systematic consistency, compact, geometric, closed apertures, high x-height, uniform strokes.
A compact sans with heavy, uniform strokes and a disciplined, vertical stance. The shapes lean geometric, with round counters in O/C and firmly squared terminals that keep edges crisp. Proportions are tight with short extenders and minimal sidebearings, producing dense word shapes. Curves are smooth and controlled, while joins and corners stay sturdy, giving the overall texture a consistent, blocky rhythm in both text and display sizes.
It performs best where space is limited but strong impact is needed, such as headlines, posters, packaging, and short callouts. The dense rhythm and sturdy strokes also suit UI labels and navigation elements that benefit from a compact footprint and consistent weight.
The font reads as modern and no-nonsense, with an assertive presence driven by its dense spacing and sturdy letterforms. Its even texture and restrained detailing suggest practicality over personality, making it feel dependable and direct.
The design appears intended to provide a space-efficient, high-impact sans that stays consistent across letters and numbers. Its geometry and restrained detailing aim for clarity and firmness in contemporary layouts, prioritizing uniform texture and compact word shapes.
Several letters favor more closed forms and compact apertures, which increases darkness in text and enhances a solid, poster-like color. The numerals are similarly robust and clear, matching the lettering’s straightforward geometry and maintaining consistent visual weight across mixed alphanumeric settings.