Sans Normal Kobum 14 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Morandi' by Monotype, 'Fintalux' by Pista Mova, and 'Predige' and 'Predige Rounded' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, assertive, sporty, modern, high impact, space saving, forward motion, strong emphasis, slanted, compact, blocky, clean, sturdy.
A compact, right-slanted sans with thick, uniform strokes and a sturdy, compressed build. Curves are simplified and slightly squared-off in places, giving round letters a firm, muscular feel rather than a delicate one. Terminals are clean and blunt, joins are tight, and counters run relatively small, which reinforces the dense color on the page. The overall rhythm is forward-leaning and punchy, with uppercase forms that feel tall and condensed and lowercase shapes that stay simple and highly regular.
This face works best where impact and economy of space matter, such as headlines, poster typography, product packaging, and bold branding systems. It also fits energetic contexts like sports-themed graphics or promotional materials where a forward-leaning, emphatic voice is desirable.
The font reads as energetic and forceful, with a forward motion that suggests speed and emphasis. Its dense texture and compact proportions create a confident, no-nonsense tone that feels at home in contemporary, impact-driven design.
The design appears intended to deliver maximum punch in a compact footprint, pairing a strong slant with simplified, robust forms for high visibility. Its consistent stroke weight and blunt finishing aim for clarity and immediacy in display-forward settings.
In text, the combination of heavy weight and condensed widths produces strong line density and short word shapes, making emphasis and headings feel immediate. Numerals share the same compact, slanted construction, keeping mixed alphanumeric settings visually consistent.