Sans Normal Logan 4 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans Soft' and 'Compasse' by Dharma Type and 'Alergia Grotesk' by Machalski (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, assertive, sporty, upbeat, contemporary, punchy, impact, momentum, modernity, clarity, display, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with compact proportions and rounded, geometric construction. Strokes are broadly uniform with minimal contrast, and curves are smooth and full, giving counters a sturdy, slightly condensed feel. Terminals are clean and mostly blunt, while diagonals and joins maintain a consistent, engineered rhythm. The lowercase shows single-story forms (notably a and g), and the figures are thick and stable with ample weight in the bowls and shoulders for strong color on the page.
Best suited to short, high-impact settings such as headlines, posters, logos, and brand moments that need immediacy. It can also work for bold UI labels or packaging callouts where strong emphasis and quick recognition matter more than long-form reading comfort.
The overall tone is energetic and confident, with a forward-leaning, action-oriented feel. Its dense weight and smooth geometry read as modern and approachable rather than formal, projecting a sporty, promotional character.
The design appears intended to deliver maximum impact with a streamlined, contemporary voice: a bold, oblique sans that feels fast, friendly, and highly legible at display sizes. Its rounded geometry and consistent stroke weight suggest a focus on clear shapes and strong presence across a wide range of headline applications.
The oblique slant is consistent across capitals, lowercase, and numerals, helping lines of text maintain momentum. Round letters (O, C, G, o, e) stay broadly circular while straighter letters (E, F, T, L) keep crisp edges, creating a clear mix of soft curves and firm structure.