Sans Normal Lidev 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Trust Sans' by Lechuga Type; 'Agent Sans', 'Akagi', and 'Akagi Pro' by Positype; 'Akwe Pro' by ROHH; and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app banners, sporty, energetic, friendly, punchy, casual, impact, motion, display, branding, emphasis, slanted, heavy, rounded, compact, soft-cornered.
A very heavy, strongly slanted sans with rounded contours and broad, low-contrast strokes. The letterforms are compact and sturdy, with smooth curves, tight counters, and a generally wide, forward-leaning stance that emphasizes momentum. Terminals are clean and simplified, while bowls and curves (notably in C, G, O, S, and the lowercase) keep a soft, circular construction. Numerals are equally bold and blocky, matching the letters with simple shapes and minimal detail.
Best suited to short, attention-grabbing text such as headlines, posters, sports and fitness branding, product packaging callouts, and promotional banners. It also works well for bold UI moments like feature banners or section headers where a dynamic, forward-moving emphasis is desired.
The overall tone is confident and fast, with a sporty, high-impact voice. Its rounded shapes keep it approachable and friendly, while the strong weight and pronounced slant add urgency and excitement.
The design appears intended to deliver maximum impact with a sense of motion, combining a heavy sans structure with rounded geometry to stay readable and approachable. It prioritizes bold presence and energetic rhythm over fine detail, making it well tailored to display typography and branding statements.
The forward slant is consistent across uppercase, lowercase, and figures, helping lines of text feel cohesive and directional. At larger sizes the dense shapes and compact counters read as intentionally punchy; in smaller settings the same density may call for extra spacing to maintain clarity.