Sans Normal Logum 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'CA Zentrum' by Cape Arcona Type Foundry, 'Asket' by Glen Jan, 'Flaco' by Letter Edit, 'DIN Next Cyrillic' by Monotype, and 'RF Dewi' by Russian Fonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, modern, dynamic, punchy, impact, speed, branding, emphasis, display, oblique, compact, rounded, blocky, high-impact.
A heavy, oblique sans with thick, uniform strokes and broadly rounded curves. The letterforms favor compact counters and sturdy proportions, with a consistent forward slant and minimal modulation. Terminals are mostly blunt and clean, while bowls (C, G, O, Q, e) read as smoothly rounded shapes, giving the design a solid, engineered feel. Lowercase forms are straightforward and sturdy; the single-storey a and g reinforce a simplified, contemporary construction. Numerals match the weight and stance, with large, dark forms designed for immediate legibility at display sizes.
Best suited to headlines and short bursts of text where strong emphasis is needed—posters, sports and fitness branding, impactful packaging, and bold signage. It can work for subheads or callouts in editorial layouts, but its dense color makes it less ideal for long-form reading at small sizes.
The overall tone is energetic and forceful, with a slanted stance that suggests motion and urgency. Its dense color and simplified geometry project confidence and a no-nonsense, athletic sensibility.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure—prioritizing bold presence, quick recognition, and a sense of forward motion through its oblique posture and compact, rounded forms.
Tight interior spaces and the very heavy weight create a strong poster-like texture; at smaller sizes the counters may close up, while at larger sizes the shapes stay crisp and impactful. The slant is consistent across capitals, lowercase, and figures, helping lines of text maintain a unified, driving rhythm.