Sans Other Dimir 7 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, stickers, playful, chunky, retro, friendly, quirky, display impact, retro flavor, handmade feel, friendly tone, attention grabbing, rounded, soft corners, bulbous, bouncy, high impact.
A heavy, chunky sans with rounded, slightly pinched terminals and broad, simplified counters. The construction feels intentionally irregular: stems and diagonals show subtle wobble, and several letters exhibit mild off-axis cuts and asymmetric joins that create a hand-cut, poster-like texture. Curves are generously inflated (notably in O/C/G and the bowls), while horizontals and diagonals often end in softly beveled wedges. Spacing and widths vary noticeably across the set, reinforcing an informal rhythm and a lively, uneven color on the line.
Best suited for bold display applications such as posters, event graphics, packaging, and brand marks that want a playful, retro-leaning impact. It can also work for short subheads or callouts where personality matters more than neutrality, but it is less appropriate for long passages of small text.
The overall tone is upbeat and humorous, with a comic, retro display energy. Its wobble and softened geometry read as approachable and handcrafted rather than technical or corporate, giving headlines a punchy, characterful voice.
The design appears intended to deliver maximum visual impact with a friendly, handmade sensibility—combining a sans foundation with deliberately quirky, irregular shaping to feel animated and fun in display settings.
At text sizes the dense weight and active outlines can create a busy texture, while at larger sizes the distinctive bevels, bulbous curves, and irregular rhythm become the main stylistic feature. Numerals match the same inflated, cut-paper feel, staying bold and highly attention-grabbing.