Sans Normal Loriv 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Bluteau Sans' by DSType; 'Telder HT Pro' by Huerta Tipográfica; 'Acto', 'Foreday Sans', and 'Prelo Pro' by Monotype; 'PF Centro Sans Pro' by Parachute; and 'LFT Arnoldo' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, punchy, friendly, energetic, impact, emphasis, motion, modernity, approachability, rounded, compact, sturdy, slanted, soft corners.
A heavy, right-slanted sans with broad proportions and a compact, tightly packed feel. Strokes are robust and consistent, with rounded joins and softened terminals that keep the forms friendly despite the weight. Counters tend to be on the smaller side, and many shapes lean on circular/elliptical construction, giving the alphabet a cohesive, slightly condensed-in-the-counters look. The italic angle is pronounced, and the overall rhythm feels forward-leaning and muscular rather than delicate.
Best suited for headlines, short statements, and identity work where strong emphasis is needed. It works well on posters, packaging, and promotional graphics, and feels particularly appropriate for sports, fitness, and energetic lifestyle branding. For longer text, it’s likely most effective at larger sizes where the tight counters and heavy color don’t overwhelm the page.
The overall tone is assertive and high-impact, with a sporty, action-oriented voice. Rounded details and generous curves keep it approachable and contemporary, making it feel more “fun bold” than formal or corporate. It reads as energetic display typography—confident, loud, and designed to grab attention quickly.
This design appears intended as a high-impact italic display sans that combines bold presence with rounded, friendly construction. Its emphasis on strong silhouettes, consistent stroke weight, and forward slant suggests a goal of conveying motion, confidence, and contemporary punch in branding and headline contexts.
The lowercase shows single-storey forms (notably a and g) and a generally geometric, rounded construction. Numerals are similarly weighty and built for headline clarity, with strong silhouettes and minimal internal detail. The texture in running text is dense and dark, favoring impact over airy readability at small sizes.