Sans Normal Ninid 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, confident, modern, friendly, punchy, sporty, impact, clarity, branding, approachability, modernity, rounded, geometric, blocky, compact, high impact.
A heavy, geometric sans with broad proportions and rounded, circular bowls. Strokes are consistently thick with minimal modulation, producing sturdy counters and a compact internal rhythm. Curves are smooth and generous (notably in C, O, S, and the lowercase o), while terminals are clean and blunt, giving a crisp, sign-like finish. The lowercase shows a single-storey a and g, a straight, simple t, and a fairly uniform, modern construction that keeps shapes open and readable at display sizes. Numerals are equally weighty and streamlined, with simple, sturdy forms designed to hold up under large-scale use.
Best suited to headlines, posters, and other large-format typography where bold silhouettes carry the message. It can work well for logos, packaging, and signage that need a modern, approachable impact, and for short UI or product callouts where strong emphasis is desired.
The overall tone is assertive and contemporary, with a friendly softness from the rounded geometry. It reads as energetic and attention-grabbing rather than delicate, making it feel suited to bold messaging and modern branding where clarity and impact matter.
The design appears intended to deliver maximum visual presence with simple, geometric letterforms that stay clean and consistent. Its rounded construction and sturdy weight suggest an aim toward approachable modernity—bold enough for branding and promotion, yet smooth enough to feel friendly rather than harsh.
Round letters maintain a consistent, near-circular geometry, while diagonals (A, V, W, X, Y) keep a strong, stable stance. The heavy weight reduces delicate detail, so the design relies on large counters and clean silhouettes for recognition and rhythm.