Sans Normal Itbal 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Vito' by Dots&Stripes Type, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Radiate Sans' by Studio Sun, 'Energy Grotesk' by Tall Chai, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, chunky, impact, approachability, clarity, display, rounded, soft corners, geometric, compact joins, high impact.
A heavy, rounded sans with broad proportions and simple geometric construction. Strokes are monolinear and dense, with large counters that keep forms open even at extreme weight. Terminals are clean and mostly squared off but softened by subtle rounding, and curves are smooth and full, giving letters like O/C/G a sturdy, circular feel. The lowercase shows a single-storey a and g and a straightforward, built-from-shapes rhythm, while the numerals are wide and bold with clear, simple silhouettes.
Best suited for headlines, posters, and short statements where strong, rounded letterforms can carry the design. It also fits branding and packaging that want a friendly, modern presence, and large-format signage where bold shapes and open counters help maintain quick recognition.
The overall tone is approachable and upbeat, combining a solid, assertive presence with soft geometry that feels friendly rather than aggressive. Its wide stance and rounded forms read as contemporary and slightly playful, suited to attention-grabbing, feel-good messaging.
This design appears intended to deliver maximum impact with minimal typographic complexity, prioritizing solid silhouettes, smooth geometry, and a welcoming feel. It aims to be a dependable display sans that stays legible and even at heavy weight while projecting a contemporary, approachable personality.
Spacing in the samples supports large, headline-style setting, with even color and minimal internal detail. The distinctive, chunky diagonals in letters like K, V, W, X, and Y add energy, while the simplified lowercase forms maintain clarity in bold text blocks.