Sans Normal Itboj 7 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Midnight Sans' by Colophon Foundry, 'Cy Grotesk Std' by Kobuzan, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, playful, approachable, impact, approachability, clarity, brand voice, display strength, rounded, geometric, chunky, compact counters, soft corners.
A heavy, rounded sans with broad proportions and a compact, sturdy build. Strokes are uniform and smooth, with circular and elliptical construction driving the bowls and counters. Corners are softened rather than sharp, and curves transition cleanly into straight segments, giving the forms a polished, contemporary consistency. The lowercase shows a tall body with short ascenders/descenders, while the numerals are wide and robust with generous curves and simplified joins for strong legibility at large sizes.
This font is well-suited to high-impact display settings such as headlines, brand marks, packaging, and poster typography, where its wide, rounded shapes can read clearly and feel inviting. It can also work for short UI labels or signage when a friendly, modern voice is desired, especially at medium-to-large sizes.
The overall tone is upbeat and assured, balancing softness with weighty presence. Its rounded geometry feels welcoming and contemporary, while the dense, blocky silhouettes project confidence and impact without becoming aggressive.
The design appears intended as a bold, rounded display sans that maximizes presence while maintaining approachability. Its simplified geometry and consistent stroke weight suggest a focus on clarity, strong silhouette recognition, and contemporary brand-forward styling.
Spacing appears intentionally open for such a heavy style, helping keep the texture from clogging in headlines. Round characters like O/Q/C and bowl-heavy letters (B, P, R, a, e, g) emphasize a smooth, bubbly rhythm, and the overall silhouette stays stable and even across the set.