Serif Contrasted Ulla 7 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, editorial, fashion, luxury, dramatic, classic, display impact, luxury tone, editorial voice, elegant contrast, hairline serifs, vertical stress, sharp serifs, crisp, high-waisted.
A high-contrast serif with pronounced vertical stress, heavy main stems, and extremely fine hairline serifs. The serifs are sharp and largely unbracketed, giving the letterforms a crisp, cut-paper finish. Proportions are generous and somewhat expanded, with a steady, upright rhythm and carefully tapered curves. Lowercase shows a two-storey a and g, compact apertures, and pronounced thick–thin modulation; numerals follow the same display-oriented contrast with elegant, thin connections and strong bowls.
Best suited to headlines, deck copy, pull quotes, and other large-size settings where the fine hairlines can reproduce cleanly. It works well for magazine and fashion layouts, premium branding, and packaging that benefits from a confident, high-contrast serif voice.
The font projects an editorial, fashion-forward character—dramatic and refined at the same time. Its sharp hairlines and emphatic verticals create a sense of luxury and formality, with a classic magazine sensibility rather than a utilitarian tone.
Likely designed as a display serif that emphasizes elegance through extreme thick–thin contrast, vertical stress, and razor-like serifs. The expanded proportions and crisp terminals suggest an intention to deliver impactful, upscale typography in short-form editorial and brand applications.
In text samples, the contrast creates striking word shapes and a shimmering line texture, especially where hairlines meet at joins and terminals. The overall spacing feels built for display sizes, where the delicate serifs and thin strokes can remain intact and the wide set can breathe.