Serif Contrasted Ullo 1 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Arshila' by Bykineks (names referenced only for comparison).
Keywords: headlines, fashion, magazines, branding, posters, editorial, luxury, dramatic, classic, elegant display, editorial impact, luxury branding, classic revival, didone-like, hairline serifs, vertical stress, crisp, elegant.
This typeface presents a sharply contrasted serif design with prominent vertical stems and extremely fine hairline horizontals and serifs. The letterforms feel tall and stately, with crisp, unbracketed-looking serifs and a polished, high-definition edge. Curves show a strong thick–thin modulation (notably in C, O, S, and the numerals), while joins remain clean and controlled. Lowercase forms keep a conventional structure with a moderate x-height, narrow-looking hairline crossbars, and compact apertures in letters like e and a; the overall rhythm alternates between bold verticals and delicate connecting strokes.
Best suited to display settings such as magazine mastheads, fashion and beauty branding, premium packaging, and campaign headlines where its thin details can be preserved. It also works well for short editorial pulls or large-format posters that benefit from a refined, high-contrast texture.
The tone is refined and theatrical, projecting a high-end editorial sensibility. Its intense contrast and razor-thin details read as fashionable and formal, with a sense of luxury and authority. The overall impression is poised and classic rather than casual or utilitarian.
The design appears intended to evoke classic high-contrast serif typography with a modern, polished finish—prioritizing elegance, impact, and a luxurious page presence over robust small-size neutrality. Its proportions and contrast aim to create striking typographic hierarchy in titles and prominent text.
At larger sizes the hairlines and fine terminals become a key feature, creating a shimmering, sophisticated texture in text. The figures share the same dramatic contrast and formal posture, giving numerals a display-forward presence that matches headlines and titling.