Sans Superellipse Esbok 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Uni Neue' by Fontfabric and 'Duran' and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, editorial, modern, sporty, clean, dynamic, friendly, forward motion, modern utility, friendly clarity, geometric consistency, oblique, rounded, geometric, slanted, smooth.
A slanted sans with smooth, rounded geometry and a subtly squarish (superellipse-like) construction in bowls and counters. Strokes are even and low-contrast, with clean terminals and a consistent oblique angle across caps, lowercase, and figures. Proportions read as balanced and contemporary: capitals are compact and sturdy, while lowercase forms stay open and legible, with rounded joins and soft corners that keep the texture uniform. Numerals follow the same rounded-rectilinear logic, producing a cohesive, streamlined rhythm in running text.
Works well for branding systems, headlines, and promotional typography where a clean italic voice is needed without sacrificing clarity. The rounded geometry and even color make it a good fit for posters, packaging, and editorial callouts, especially when aiming for a contemporary, energetic look.
The overall tone is modern and upbeat, combining a technical, engineered cleanliness with approachable softness from the rounded forms. The consistent slant adds motion and a mildly sporty, forward-leaning attitude without becoming aggressive or flashy.
The design appears intended as a versatile italic companion or standalone oblique style that communicates speed and modernity through consistent slant and geometric, rounded construction. Its softened corners and open counters suggest an emphasis on friendly readability in display and short-text settings.
Round letters like O/C/G show a slightly squared silhouette rather than a purely circular one, reinforcing the geometric, superellipse feel. Diagonals and stems maintain a steady angle and thickness, giving lines of text a smooth, continuous flow at display sizes.