Sans Normal Reliw 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, signage, packaging, posters, friendly, modern, clean, approachable, confident, approachability, clarity, modernity, durability, simplicity, rounded, geometric, compact, sturdy, high-clarity.
A rounded, geometric sans with sturdy strokes and broad curves that keep counters open and legible. Terminals are predominantly soft and circular, while joins and diagonals (notably in K, V, W, X, Y) remain crisp, giving a balanced mix of smoothness and structure. The lowercase shows a single-storey a and g, a simple, vertical i/j with round dots, and a straight, minimal t, contributing to a clear, contemporary rhythm. Numerals are heavy and compact, with a rounded 0 and generous bowls in 6/8/9, matching the overall circular construction.
Well suited to branding and headline settings where a modern, approachable voice is needed. The rounded construction and open counters make it effective for packaging, posters, and short UI or wayfinding phrases where clarity and a friendly tone are priorities.
The font reads as friendly and contemporary, with a warm, welcoming tone driven by its rounded shapes and consistent, even color. Its solid presence feels dependable and straightforward rather than delicate or formal, making it well suited to communication that aims for clarity with a touch of softness.
Likely designed to offer a contemporary geometric sans that feels approachable rather than stark, pairing circular forms with straightforward straight-sided characters for strong readability. The simplified, single-storey lowercase and compact, weighty numerals suggest an emphasis on clear, durable display typography for everyday communication.
Round letters like C, G, O, Q and S emphasize circular geometry, while the squared-off proportions of E/F/L/T introduce a practical, signage-like clarity. Spacing appears slightly compact in running text, producing a dense, confident texture that holds up well at larger display sizes.