Sans Normal Ilmir 2 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra and 'Anantason Mon' and 'Prachason Neue Mon' by Jipatype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, modern, soft, approachability, impact, simplicity, modernity, rounded, blunt, compact, chunky, geometric.
A heavy, rounded sans with generous curves and blunt terminals. The forms favor broad, open bowls and softly squared corners, producing an even, steady rhythm with minimal stroke modulation. Counters are large and clean, while joins and intersections are smoothed to avoid sharp points, giving the alphabet a cohesive, compact silhouette. Figures follow the same rounded construction, with wide, stable shapes and clear interior openings.
This font is well suited to headlines, logos, and brand systems that need a warm, modern presence. It performs especially well in packaging, posters, and signage where its rounded shapes and strong mass can carry at a distance. For longer text, it is likely most comfortable in short passages, captions, or UI moments where a friendly display tone is desired.
The overall tone is approachable and upbeat, with a soft, accommodating feel that reads as contemporary and informal. Its rounded geometry and weighty presence lend it a confident, cheerful voice suited to friendly messaging rather than strict corporate severity.
The design appears intended to deliver a bold, approachable sans voice built from rounded geometry and simplified construction. It aims for high visual impact with smooth, softened shapes that keep the tone informal and welcoming.
In text, the dense letterforms and rounded detailing create a strong color on the page, making it especially impactful at larger sizes. The design emphasizes clarity through open counters and simplified shapes, while maintaining a distinctly bubbly, contemporary character.