Sans Normal Ihdim 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Soft' and 'Dexa Pro' by Artegra, 'Miura' by DSType, 'Vito' by Dots&Stripes Type, 'Belle Sans' by Park Street Studio, and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, approachable, soft, modern, approachability, soft impact, playfulness, clarity, rounded, geometric, blunt terminals, chunky, bubblelike.
A heavy, rounded sans with smooth, continuous curves and blunt, softened terminals throughout. Strokes are uniform and low in contrast, producing an even, solid color in text. Proportions skew broad with generous counters; circular forms (O, o, 0) read as near-elliptical rounds, and joins are kept clean and uncluttered. Uppercase shapes are simplified and geometric (notably a rounded-shoulder M and a straightforward, open G), while the lowercase maintains a single-storey a and g, reinforcing an informal, contemporary texture. Numerals are similarly rounded and open, matching the overall softness and weight.
Well suited to branding and packaging that benefit from a friendly, contemporary tone, as well as posters, headlines, and signage where a soft but assertive presence is needed. It also works for short UI labels or callouts when a rounded, approachable feel is desired.
The overall tone is warm and personable, with a toy-like softness that feels inviting rather than technical. Its rounded geometry and thick strokes give it a confident, upbeat voice that reads as casual and friendly, leaning more playful than corporate.
The design appears intended to deliver a bold, approachable sans that prioritizes softness and clarity through rounded geometry, open counters, and simplified letterforms. It aims for a contemporary, easygoing personality with strong impact in display and marketing contexts.
The font’s broad stance and rounded corners create strong presence at display sizes, while the uniform stroke and open interior spaces help it remain clear in short passages. Diagonal letters (V, W, X, Y) keep rounded ends, which reduces sharpness and contributes to the gentle, cohesive rhythm.