Sans Superellipse Irty 3 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, logos, punchy, sporty, industrial, playful, confident, impact, branding, display, friendliness, modern utility, rounded corners, blocky, compact counters, soft-square, high impact.
A heavy, block-built sans with soft-square curves and rounded rectangle geometry throughout. Strokes are thick and steady, with gently chamfered/rounded terminals that keep the texture smooth despite the mass. Counters are compact and often rectangular, giving letters a stamped, cut-out feel, while joins stay clean and upright for a solid rhythm. The lowercase is sturdy and compact, with single-story forms like “a” and “g,” and numerals follow the same squared, rounded construction for a cohesive set.
Best suited to headlines, posters, and branding where large sizes can showcase its chunky, rounded-square construction. It works well for sports and fitness identities, product packaging, and logo wordmarks that need a strong, compact presence. For extended reading, it will be most effective in short bursts or as emphasis due to its dense counters and heavy color.
The overall tone is bold and assertive, reading as energetic and contemporary with a hint of retro utility. Rounded corners soften the impact, making it feel friendly and approachable rather than aggressive, while the dense silhouettes project confidence and strength.
The font appears designed to deliver maximum impact with a friendly, modern edge—combining robust, industrial block forms with softened corners for broad appeal. Its consistent rounded-rectangle logic suggests an intention to be instantly recognizable in branding and display typography.
The design favors broad, simplified shapes and tight interior spaces, which increases visual weight in longer text. Its distinctive superelliptical rounding is consistent across letters and figures, helping it hold together as a unified voice in display settings.