Sans Normal Adlut 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Aestetico' by Latinotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui, branding, headlines, signage, editorial, modern, clean, dynamic, neutral, technical, clarity, modernity, speed, versatility, slanted, humanist, open counters, rounded terminals, high legibility.
This typeface is a slanted sans with smooth, rounded curves and a steady, even stroke. Forms are built from clean elliptical shapes with open apertures and generous counters, giving letters an airy, readable color. Terminals are mostly blunt or softly rounded, and the joins stay uncomplicated, producing a crisp, contemporary rhythm. Uppercase proportions feel straightforward and geometric, while the lowercase shows a slightly more humanist structure in letters like a, e, and g, keeping the texture friendly rather than rigid.
It works well for UI labels, dashboards, and product typography where a clean sans with a sense of motion is useful. The slant and open forms also make it effective for headlines, signage, and brand systems that want a contemporary, efficient voice while retaining good readability in short-to-medium text.
Overall it reads as modern and pragmatic, with a forward-leaning motion that suggests speed and efficiency without becoming aggressive. The tone is neutral and professional, suited to interfaces and contemporary branding where clarity matters.
The design appears intended to provide a contemporary sans with an inherent forward motion, combining geometric roundness with practical, readable details. It aims for clarity and versatility, balancing a neutral structure with enough personality to stand out in display and interface contexts.
The numerals are simple and highly legible, with clear distinctions (notably the open, rounded 0 and the clean, angled 1). Curved letters like C, G, O, and S maintain consistent roundness, while diagonals in K, V, W, X, and Y add a sharp, energetic cadence that pairs well with the slant.