Sans Normal Puguh 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Advert' and 'FF Kievit' by FontFont, 'MC Caliver Stamp' by Maulana Creative, 'Joanna Sans Nova' and 'Mundo Sans' by Monotype, 'Mato Sans' by Picador, and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, playful, modern, approachable, impact, approachability, modern branding, headline emphasis, rounded, soft corners, chunky, compact counters, high impact.
This typeface is a heavy, rounded sans with thick, even stroke weight and softly blunted terminals. Curves are built from generous arcs and oval bowls, while joins stay smooth and sturdy, giving letters a solid, carved-out feel. Counters are relatively compact and apertures tend to be tight, which boosts density and impact, especially in the lowercase. Overall spacing reads slightly roomy for the weight, helping the forms remain legible despite the chunky interior shapes.
Best suited for short, high-visibility settings such as headlines, posters, packaging, and bold brand statements where a warm, rounded voice is helpful. It can also work for signage and UI callouts at larger sizes, where the dense counters and heavy strokes read as intentional and energetic rather than congested.
The design projects a friendly, upbeat tone—confident and contemporary without feeling severe. Its rounded geometry and soft edges make it feel approachable and slightly playful, well suited to messaging that wants warmth and emphasis at the same time.
The letterforms appear designed to deliver maximum presence with a friendly edge: a robust, rounded sans that stays clean and modern while softening the tone through curved geometry and blunted terminals. The overall system prioritizes strong silhouette recognition and a consistent, confident typographic color.
Uppercase forms feel stable and sign-like, with a consistent, monoline rhythm across straight and curved strokes. The lowercase introduces more personality through rounded shoulders and compact bowls, creating a cohesive, contemporary texture in text. Numerals match the letterforms in heft and roundness, reinforcing the font’s strong, unified color on the page.