Sans Faceted Affu 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bebas Neue Pro' by Dharma Type, 'Helvegen' by Ironbird Creative, and 'Refuel' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, logos, signage, sportswear, industrial, athletic, assertive, utilitarian, retro, impact, ruggedness, sports branding, geometric consistency, angular, faceted, blocky, octagonal, compact.
This typeface uses crisp, planar facets to replace curves, producing an octagonal, cut-corner silhouette across rounds and diagonals. Strokes are heavy and even, with squared terminals and tight internal counters that stay open through simplified, straight-sided construction. Proportions are compact and vertically steady, with a firm baseline, consistent cap height, and straightforward geometric rhythm that keeps shapes legible at display sizes. Numerals and uppercase forms feel particularly structured, with distinctive chamfered corners and minimal modulation.
Best suited to headlines, titles, and short bursts of text where its angular construction can read clearly and provide impact. It works well for logos, athletic or varsity-style branding, industrial packaging, and wayfinding or warning-style signage. For long-form copy, it will generally perform better in larger sizes with careful tracking to avoid a dark, congested texture.
The overall tone is tough and workmanlike, with a sporty, signage-ready presence. Its faceted geometry reads as engineered and no-nonsense, suggesting uniforms, equipment labeling, and bold institutional graphics rather than expressive or delicate settings.
The design appears intended to deliver a rugged, high-impact sans with a consistent faceted motif—evoking cut metal or stenciled marking—while keeping letterforms simple enough to remain recognizable and reproducible across graphic applications.
Uppercase letters lean on straight verticals and diagonals with clipped corners, while the lowercase maintains the same angular vocabulary in simplified, sturdy forms. The design’s tight apertures and dense color create a strong typographic texture that benefits from generous spacing and larger sizes.