Sans Faceted Afga 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, industrial, sporty, technical, assertive, retro, impact, machined look, display strength, branding, octagonal, chamfered, blocky, stencil-like, angular.
A heavy, angular sans with faceted construction that replaces curves with crisp chamfers and straight segments. Strokes are consistently thick with minimal modulation, and terminals are cut on diagonal angles, creating octagonal counters in rounded letters like O, Q, and 0. The uppercase set is compact and blocky with squared shoulders and strong horizontals, while the lowercase echoes the same geometry with sturdy bowls and sharp joins. Figures are equally robust and squared-off, designed to read as solid blocks with clear internal shapes.
Best suited to headlines, posters, and brand marks where a strong silhouette and angular detailing can carry the message. It also fits sports branding, labels/packaging, and industrial or tech-forward identities that benefit from a rugged, machined look.
The overall tone feels tough and utilitarian, with a sporty, badge-like energy. Its faceted geometry evokes engineered parts, cut metal, and scoreboard lettering, giving it a confident, no-nonsense presence that leans slightly retro while remaining clearly contemporary in its simplification.
The font appears designed to deliver maximum impact through simplified, faceted geometry—capturing the feel of cut, chamfered forms while maintaining straightforward sans readability. Its consistent angles and stout proportions suggest an intention to create a distinctive display voice that stays cohesive across letters and numerals.
The design relies on repeated chamfer angles across many glyphs, producing a consistent rhythm and a distinctive "cut-corner" silhouette. Round forms become polygonal, and tight apertures plus thick strokes make the type most comfortable at display sizes where the facets can be appreciated.