Sans Normal Sumid 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Centuria' by Catopodis, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Diaria Sans Pro' and 'Pancetta Pro' by Mint Type, 'Innovate P Rounded' by NicolassFonts, and 'Norpeth' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, retro, approachable, chunky, warmth, impact, approachability, display emphasis, rounded, soft corners, compact, sturdy, high legibility.
A heavy, rounded sans with soft corners and a compact, sturdy build. Strokes are thick and generally even, with gentle curvature at terminals and joins that avoids sharp angles. Counters are open enough to keep letters clear at display sizes, while bowls and curves feel slightly squarish rather than perfectly circular, giving a pragmatic, blocky rhythm. The lowercase has simple, single-storey forms and a clear, straightforward structure; figures are large and robust with similarly rounded shaping.
Best suited to headlines, branding, packaging, and poster work where a bold, friendly voice is needed. It can also work for short UI labels or signage when you want high-impact forms with soft edges, but its dense weight makes it more comfortable in larger sizes than in long passages.
The overall tone is friendly and upbeat, with a casual, slightly retro sign-painting feel. Its rounded mass and softened geometry read as approachable and informal, lending warmth and a bit of humor to headlines and short messages.
The font appears designed to deliver a warm, attention-grabbing display style built from rounded, sturdy shapes. Its softened terminals and compact proportions suggest an intention to balance strong presence with approachability for contemporary branding and casual messaging.
The design emphasizes strong silhouettes and stable horizontals/verticals, producing a confident texture in text. Round letters like O/C/G are smooth and substantial, while diagonals (V/W/X/Y) remain blunt and weighty, reinforcing the chunky, poster-ready personality.