Sans Normal Surim 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Milo' by FontFont, 'FP Dancer Pro' and 'København CS' by Fontpartners, 'FS Irwin' by Fontsmith, 'Impara' by Hoftype, and 'Praxis Next' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, chunky, playful, soft, confident, approachability, display impact, playfulness, brand warmth, rounded terminals, sturdy, bubbly, compact apertures, soft corners.
A heavy, rounded sans with compact counters and softly squared curves. Strokes are thick and even-feeling, with smooth joins and rounded terminals that keep corners from appearing sharp. Letterforms favor broad, stable shapes with slightly tightened apertures (notably in forms like S and e), producing a dense, high-impact texture. The lowercase uses single-storey a and g with simple bowls and minimal modulation, while the overall spacing and proportions create a sturdy, blocky rhythm suited to larger sizes.
Best suited for display settings where strong presence and friendliness are desired, such as headlines, posters, logos, packaging, and short callouts. It can work in UI labels or signage when set at comfortable sizes, but the tight apertures and dense color make it less ideal for long, small-size text.
The tone is warm and approachable, with a bold, toy-like softness that reads as friendly rather than technical. Its chunky silhouettes and rounded edges suggest casual confidence and a lighthearted, contemporary feel, making it more expressive than neutral.
The design appears intended to deliver maximum impact with a soft, welcoming character—combining bold coverage with rounded details for a modern, playful display voice that remains clear and sturdy.
Round characters (O, Q, C) are smoothly oval with consistent weight, and the numerals follow the same softened geometry, maintaining a cohesive, approachable voice across letters and figures. The dense interiors and small openings amplify darkness on the line, giving headlines a strong, poster-ready presence.