Sans Normal Edmup 3 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'ITC Franklin Gothic LT' by ITC, 'PG Gothique' and 'PG Grotesque' by Paulo Goode, 'Ordina' by Schriftlabor, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: ui labels, headlines, signage, posters, captions, modern, clean, brisk, technical, neutral, space saving, modern emphasis, functional clarity, oblique, condensed, monoline, open apertures, rounded terminals.
A condensed, oblique sans with a monoline feel and smooth, rounded curves. The letterforms are clean and efficient, with open apertures and simple construction that keeps counters clear even as shapes lean forward. Strokes remain even throughout, producing a steady rhythm in text, while rounded bowls and straightforward diagonals (notably in forms like V/W/X) reinforce a crisp, contemporary texture. Numerals follow the same streamlined logic, with clear, unfussy silhouettes.
This font suits space-conscious applications such as UI labels, navigation, dashboards, and compact headings where a forward-leaning emphasis is helpful. It also works well for contemporary posters, packaging callouts, and signage needing a clean, fast, modern voice.
The overall tone is modern and brisk, suggesting motion and practicality rather than ornament. Its slanted stance reads as energetic and contemporary, while the restrained detailing keeps it neutral and professional.
The design appears intended as a pragmatic, contemporary oblique sans that delivers emphasis through slant and compact proportion rather than high contrast or decorative features, prioritizing clarity and a steady typographic rhythm.
Spacing and sidebearings appear tuned for continuous reading in oblique settings, with compact proportions that create a tight, efficient line. The design avoids exaggerated quirks, favoring consistent curves and clear joins for a uniform page color.