Sans Normal Likiw 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Jali Greek' and 'Jali Latin' by Foundry5, 'Achates' by Karandash, 'Copihue' by Letritas, 'Akwe Pro' by ROHH, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, punchy, confident, friendly, impact, emphasis, momentum, clarity, approachability, oblique, geometric, rounded, compact, blocky.
A heavy, oblique sans with rounded, geometric construction and broad, smooth curves. Strokes stay largely uniform, with softened terminals and generous corner radii that keep the color dense but not harsh. The italic slant is consistent across caps, lowercase, and numerals, and the letterforms favor compact counters and sturdy joins, producing a strong, continuous rhythm in text. Numerals are bold and rounded, with clear, simple silhouettes designed to hold up at display sizes.
Best suited to headlines and short, high-impact messaging where the heavy italic stance can drive emphasis. It works well for branding, packaging, and promotional graphics that benefit from a bold, energetic voice, and can also serve as a strong supporting accent for UI callouts or labels when used sparingly.
The overall tone is energetic and assertive, with a sporty, forward-leaning stance. Rounded shaping and ample weight add friendliness and approachability, while the compact, confident forms project impact and momentum.
The design appears intended to deliver maximum impact with a fast, forward-leaning feel, combining sturdy geometric shapes with rounded edges for legibility and friendliness. It prioritizes bold presence and cohesive rhythm over fine typographic delicacy.
Capitals read as broad and stable, while lowercase forms feel slightly more dynamic due to the slant and rounded bowls. The design emphasizes solid silhouettes over delicate detail, which helps maintain presence in tight tracking and high-contrast layouts.