Sans Normal Jeliy 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Pragmatica' by ParaType, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, logos, sports, packaging, sporty, assertive, modern, dynamic, punchy, impact, energy, speed, branding, clarity, oblique, geometric, rounded, compact, blocky.
This typeface presents a heavy, oblique sans construction with broad, rounded forms and smooth, low-modulation strokes. Curves are generously open (notably in C, G, O, and S), while terminals and joins are clean and minimally detailed, reinforcing a contemporary, engineered feel. The overall geometry leans toward circular/elliptical counters with sturdy horizontals and diagonals, producing a strong, stable silhouette. Spacing appears comfortable for a display-oriented cut, and the numerals match the letterforms with similarly wide proportions and clear, bold shapes.
Well-suited for attention-grabbing headlines, posters, and promotional graphics where strong presence is essential. It also fits branding applications—especially sports, fitness, and tech-adjacent identities—where an energetic oblique sans can signal speed and modernity. In short passages, it remains readable, but its mass and slant suggest it will perform best at display sizes rather than dense body copy.
The tone is energetic and confident, with a forward-leaning slant that reads as fast and active. Its weight and breadth give it a commanding presence, suggesting contemporary branding, sports, and high-impact communication rather than delicate or formal settings.
The design appears intended to deliver a bold, modern sans voice with a consistent oblique posture, balancing geometric roundness with sturdy strokes for maximum visual impact. Its wide stance and simplified detailing suggest a focus on branding and display use where immediacy and confidence are prioritized.
The italic angle is consistent across caps, lowercase, and figures, creating a cohesive rhythm in text. Round letters maintain substantial counters for a bold style, helping preserve legibility at large sizes. The overall impression is intentionally straightforward and graphic, prioritizing impact and clarity over fine typographic nuance.