Sans Normal Jomas 9 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Acumin' by Adobe, 'Latino Gothic' by Latinotype, and 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, contemporary, energetic, industrial, add momentum, maximize impact, modernize tone, brand emphasis, slanted, geometric, smooth, compact, punchy.
A heavy, slanted sans with broad proportions and smooth, rounded construction. Strokes are strongly weighted with clean terminals and a largely uniform, modern skeleton, giving letters a solid, blocky presence. Counters stay fairly open for the weight, while curves (C, G, O, S) read as circular/elliptical and corners are softened rather than sharp. The italic is built as a true oblique with consistent angle across caps, lowercase, and figures, producing a forward-leaning rhythm without introducing calligraphic modulation.
This face performs best in bold, short-to-medium text settings such as headlines, posters, sports or performance-oriented branding, and packaging where a strong slanted stance adds motion. It can also work for concise UI labels or signage when you want emphasis and immediacy, though the heavy weight suggests avoiding long passages of small text.
The overall tone is forceful and fast, combining the urgency of italic motion with the confidence of dense, high-impact forms. It feels contemporary and pragmatic—more about momentum and clarity than refinement—making it well suited to attention-grabbing, modern messaging.
The design appears intended to deliver a modern, high-impact sans that stays clean and geometric while adding speed through an even oblique slant. It prioritizes strong silhouettes, simple construction, and consistent rhythm to remain legible and recognizable in branding-forward display use.
Uppercase forms appear sturdy and wide-set, while lowercase keeps simple, single-storey-style round shapes where applicable, emphasizing a straightforward, geometric feel. Numerals match the same slanted, heavy voice and look designed to hold up at large sizes where their silhouettes can do the work.