Sans Normal Nubih 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Habanera' by Artegra, 'Migrosta JM' by Joelmaker, 'Aestetico' by Latinotype, 'Identidad' by Punchform, 'Core Sans A' by S-Core, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, clarity, approachability, rounded, blocky, geometric, soft corners, sturdy.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are smooth and circular, while joins and terminals tend toward squared-off, slightly softened edges, creating a chunky, block-like silhouette. The lowercase shows single-storey a and g with simple bowls, short ascenders/descenders, and generous overall width, giving lines a steady, even texture. Numerals match the same robust geometry, with large forms and minimal detailing for strong legibility at display sizes.
Best suited to headlines, short copy, and large-scale applications where its weight and width can drive attention—such as posters, storefront or wayfinding signage, packaging fronts, and bold brand marks. It can also work for social graphics and editorial display where a friendly but forceful voice is needed.
The tone is assertive and high-impact but not severe, thanks to the rounded shapes and simplified construction. It reads as approachable and contemporary, with a slightly playful, poster-like energy that feels confident and straightforward.
The design appears intended to deliver maximum impact with a clean, geometric voice—favoring simplified letterforms, rounded construction, and consistent rhythm for strong readability in attention-grabbing settings.
Spacing appears built for display: wide shapes and tight counters create dense, dark word images that hold up well in short headlines. The circular letters (O, C, G, Q) and broad diagonals (V, W, X, Y) reinforce a geometric rhythm across lines of text.