Sans Normal Oblav 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Diodrum Arabic', 'Diodrum Cyrillic', and 'Diodrum Greek' by Indian Type Foundry; 'Komet' and 'Komet Pro' by Jan Fromm; 'Achates' by Karandash; 'Linotype Aroma No. 2' by Linotype; and 'TheSans' by LucasFonts (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, friendly, playful, punchy, approachable, retro, display impact, friendly tone, brand presence, bold signage, chunky, rounded, soft, compact, bubbly.
A heavy, rounded sans with compact counters and smoothly curved joins, producing a dense, ink-rich texture. Terminals are generally blunt and softly rounded rather than sharply cut, and curves dominate the construction across both uppercase and lowercase. The uppercase set reads sturdy and simplified, while the lowercase features single-storey forms (notably a and g) and a short, sturdy i/j with prominent round dots. Figures are bold and rounded with clear, simple silhouettes, matching the letterforms’ thick strokes and closed apertures.
Best suited to display typography where weight and roundness can deliver immediate impact—posters, bold headlines, branding marks, packaging, and attention-grabbing signage. It can also work for short, bold subheads or callouts where a friendly, rounded voice is desired.
The overall tone is warm and confident, leaning playful due to the bulbous curves, big dots, and compact, bouncy shapes. Its strong mass and rounded geometry give it a friendly, poster-like energy that feels upbeat rather than formal or technical.
The design appears intended to provide a highly legible, high-impact rounded sans for display use, balancing simple geometric forms with slightly idiosyncratic, friendly details. Its compact counters and sturdy silhouettes aim for strong presence and quick recognition in large sizes.
The tight internal spaces and relatively closed openings create a high-impact word shape at display sizes, but also a notably dark color in paragraphs. Curved letters like S, C, and G emphasize the font’s circular logic, and the Q’s tail and the g’s loop add character without becoming decorative.