Sans Normal Obbak 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Proper Tavern' by Larin Type Co, 'Basic Sans Narrow' by Latinotype, 'June Pro' by Schriftlabor, and 'Quercus Sans' and 'Quercus Whiteline' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, bold, friendly, playful, punchy, modern, impact, approachability, clarity, modernity, rounded, soft-cornered, compact, chunky, high-impact.
A heavy, rounded sans with compact proportions and broad, smooth curves. Strokes maintain an even thickness with gently softened corners, and counters are relatively small, giving the letters a dense, high-ink presence. Uppercase forms are sturdy and geometric; the lowercase follows the same rounded construction with simple, single-storey shapes where expected (notably the a and g). Numerals are wide and blocky with consistent, circular bowls, matching the overall set’s solid rhythm.
Best suited to headlines, posters, packaging, and brand moments that need maximum impact at a glance. It can also work for short UI labels or signage where a friendly, bold voice is desired, but its dense counters and strong color make it less ideal for long-form reading at small sizes.
The overall tone is confident and approachable, leaning friendly rather than severe despite the weight. Its rounded geometry and compact counters create a buoyant, slightly playful voice that reads as contemporary and attention-getting.
Designed to deliver a modern, high-impact sans that stays approachable through rounded geometry and even stroke weight. The emphasis appears to be on strong silhouette, compact word shapes, and consistent, geometric letterforms that reproduce reliably in bold display contexts.
Spacing and rhythm feel tight and cohesive, producing a strong text color in words and lines. Round letters (O, Q, 0, 8, 9) emphasize circular construction, while diagonals (V, W, X, Y) remain thick and stable, reinforcing the font’s sturdy, poster-ready character.