Sans Normal Efmep 10 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Gill Sans MT' and 'Gill Sans Nova' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, editorial, infographics, presentations, modern, clean, calm, technical, efficient, clarity, neutrality, modernity, functional emphasis, systematic design, oblique, monoline, open counters, generous spacing, crisp terminals.
This typeface is a monoline, oblique sans with smooth, elliptical curves and clean, unmodulated strokes. Letterforms are built from simple geometric logic with rounded bowls, open apertures, and consistently crisp, angled terminals that reinforce the slanted rhythm. Uppercase forms are straightforward and spacious, while the lowercase maintains a tidy, contemporary structure with single-storey shapes and clear counters. Numerals follow the same restrained construction, reading evenly alongside letters without ornamental detail.
It works well for interface labels, dashboards, and general product typography where an oblique style is desired without sacrificing clarity. The clean construction also suits contemporary branding, infographics, and editorial layouts, particularly for subheads, callouts, and short-to-medium text settings.
The overall tone feels modern and composed, with a quiet, utilitarian clarity. Its oblique stance adds a sense of forward motion without becoming expressive or dramatic, keeping the voice neutral, technical, and efficient.
The design appears intended as a practical oblique companion for modern sans typography, prioritizing clear shapes, open counters, and an even typographic color. It aims to provide a subtle sense of motion and emphasis while remaining neutral and highly legible.
The design emphasizes legibility through open interior spaces and restrained detailing, producing an even texture in continuous text. The consistent stroke endings and uniform curvature create a cohesive, engineered look across capitals, lowercase, and figures.