Sans Normal Negab 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, punchy, retro, cartoonish, display impact, approachability, brand voice, retro charm, rounded, soft, chunky, bulky, geometric.
A heavy, rounded sans with broad proportions and a compact, chunky silhouette. Strokes stay essentially uniform, with smooth curves and gently squared terminals that keep counters open despite the dense weight. The design emphasizes large bowls and simplified joins, producing a steady, high-impact texture in words; punctuation and figures match the same blunt, sturdy construction. Overall spacing reads generous for the weight, helping the letterforms remain legible in short headlines.
Best suited to display sizes where its heavy, rounded forms can deliver maximum presence—such as headlines, poster typography, packaging, and bold brand marks. It can also work for short navigational labels or signage where a friendly, high-contrast-in-size look is desired, but it may feel dense for long-form text.
The tone is upbeat and approachable, with a boldness that feels more fun than formal. Its soft geometry and oversized curves suggest a retro display sensibility suited to youthful, pop-leaning branding and attention-grabbing messaging.
The design appears intended to provide a strong, modern display voice with softened geometry—combining high impact with approachability. Its simplified shapes and consistent stroke weight suggest an emphasis on clarity at large sizes and a distinctive, characterful word image for branding.
Round letters (like O/C/G) lean into near-circular construction, while diagonals in forms like A/V/W/X are thick and stable, reinforcing a blocky, poster-friendly rhythm. Numerals are similarly robust and rounded, creating a cohesive, logo-ready feel across alphanumerics.