Sans Normal Osdig 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Telder HT Pro' by Huerta Tipográfica (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, casual, impact, approachability, visibility, display, rounded, soft corners, bulky, compact counters, sturdy.
A heavy, rounded sans with broad proportions and large internal curves. Strokes are consistently thick with softened joins and terminals, producing smooth, inflated silhouettes. Counters are relatively compact in letters like a/e/s and numerals, while bowls in B/P/R and 8 stay open enough for clear recognition. The overall rhythm is sturdy and even, with simple construction and minimal detailing.
Best suited to headlines and short display copy where its weight and rounded shapes can deliver impact. It works well for branding, packaging, and signage that benefit from a friendly, high-visibility voice, and it can also support bold UI labels or callouts when generous spacing is available.
The tone is bold and approachable, leaning cheerful rather than severe. Its rounded mass and soft edges give it a friendly, slightly retro presence that feels informal and energetic, well-suited to attention-grabbing messaging.
The design appears intended to provide maximum visual impact with a warm, accessible personality. By combining thick, rounded forms with straightforward letter construction, it aims for high legibility at large sizes and a memorable, upbeat display presence.
Capitals read solid and poster-like, while the lowercase keeps a simple, workmanlike structure with single-storey forms (notably a and g) and short, sturdy extenders. Numerals share the same rounded, weighty character, with smooth curves and a consistent, no-nonsense footprint.