Sans Superellipse Iblog 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Fuse', 'Fuse V.2', and 'Gardenia' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, high impact, approachability, retro warmth, graphic clarity, chunky, rounded, soft corners, compact, sturdy.
A heavy, rounded sans with a soft-rectangular (superellipse) construction and consistently blunted corners. Strokes are thick and even, producing dense, dark silhouettes with minimal modulation. Curves are broad and smooth, while joins and terminals stay squared-off rather than fully circular, giving the letters a blocky-but-friendly texture. Counters are relatively tight in bowls and apertures, and the lowercase shows a tall, prominent x-height that keeps words visually solid and compact at display sizes. Figures are bold and simple, matching the letterforms with the same softened, squared geometry.
Best suited to display work where weight and shape can carry the message—headlines, posters, logotypes, packaging, and bold signage. It also works well for short UI labels or social graphics when a friendly, high-impact voice is needed, but its dense counters suggest avoiding very small sizes or long passages.
The overall tone is warm and approachable, with a lively, slightly retro flavor that feels bold without becoming sharp or aggressive. Its chunky forms read as confident and upbeat, lending a fun, informal character to headlines and short statements.
The design appears intended to deliver maximum visual presence through thick, low-modulation strokes and rounded-rectangle geometry, balancing strong impact with softened corners for a welcoming, contemporary feel.
The rhythm is wide and steady, with rounded outer shapes contrasted by more angular interior cut-ins and notches that add personality. The heft makes spacing and counters feel intentionally compact, emphasizing impact over delicacy.