Sans Normal Noliz 20 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Massilia' by Blaze Type, 'EB Corp' by Eko Bimantara, 'Arlen' by Groteskly Yours, 'Core Sans N SC' and 'Core Sans NR' by S-Core, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Ansage' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, modern, sporty, impact, attention, clarity, modernity, approachability, blocky, rounded, sturdy, compact, high-impact.
This typeface is a heavy, compact sans with broad proportions and rounded geometry. Strokes are uniform and strongly weighted, with large counters and smooth curves that keep forms open despite the mass. Joins and terminals are clean and blunt, and diagonals (notably in V/W/X/Y and K) read as sturdy wedges rather than sharp, delicate cuts. Lowercase shapes are large and simple with a high x-height feel, single-storey a and g, and short, straightforward ascenders and descenders, creating an even, dense rhythm in text.
Best suited to short, high-impact settings such as headlines, posters, titles, and brand marks where the weight and broad proportions can command attention. It also works well for packaging and signage that needs quick readability at a distance, while longer text will feel dense unless set with ample size and leading.
The overall tone is bold and direct, with a friendly, contemporary softness from the rounded bowls. It feels assertive and energetic—designed to grab attention quickly—while staying approachable rather than harsh.
The design intention appears focused on delivering maximum visual impact with a clean, modern sans structure—prioritizing bold presence, open counters, and simple, rounded construction for strong legibility in display contexts.
The letterforms favor clarity over nuance: circular shapes like O/0/8 are generously rounded, and the numerals are thick and poster-like with minimal interior detail. In paragraphs the weight creates a strong typographic color, so spacing and counters do much of the legibility work.