Sans Normal Atbum 10 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui text, web design, editorial, signage, product branding, clean, modern, friendly, neutral, airly, legibility, neutral utility, modern clarity, softened geometry, rounded, open apertures, geometric, minimal, crisp.
This typeface is a clean, monoline sans with gently rounded geometry and an even, controlled rhythm. Curves are built from near-circular bowls with smooth joins, while straight strokes stay consistent in thickness and terminate with crisp, squared ends. Proportions feel balanced and readable, with generous counters and open apertures that keep letters from closing up in text. Uppercase forms are simple and structured, and the lowercase keeps a straightforward, contemporary construction with rounded shoulders and calm spacing.
It suits user interfaces, dashboards, and web typography where clean shapes and open counters improve quick scanning. It can also work for editorial subheads, captions, and straightforward branding systems that need a neutral sans with a slightly softened edge. At larger sizes, the simple geometry remains crisp for labels, wayfinding, and product communication.
The overall tone is modern and approachable, aiming for clarity rather than personality-forward display flair. Its rounded construction softens the look, giving it a friendly, tech-neutral feel that stays professional in longer passages.
The design appears intended as a dependable, contemporary sans for everyday communication, prioritizing legibility and a smooth, rounded aesthetic. Its restrained detailing and consistent stroke behavior suggest a focus on versatility across text and display sizes without drawing attention away from content.
Numerals follow the same rounded, even-stroke logic as the letters, with clear interior spaces and uncomplicated silhouettes. The sample text shows steady color and consistent spacing, suggesting it will hold up well in interface-like settings and general-purpose typography.