Sans Contrasted Puhi 3 is a very bold, normal width, very high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, industrial, poster, art deco, authoritative, sporty, high impact, retro signage, industrial tone, graphic texture, brand presence, stencil-like, flared terminals, vertical stress, condensed feel, segmented forms.
A heavy, display-oriented sans with pronounced stroke modulation and a strong vertical stress. Many strokes are split into thick slabs and hairline connectors, creating a segmented, stencil-like texture without fully opening counters. Curves are squared-off and tightly radiused, with frequent flared terminals and abrupt internal cuts that give letters a carved, engineered look. Proportions are compact and tall, and the rhythm is dominated by vertical pillars, making the overall color dense and highly graphic in text.
Best used for large-scale typography where the segmented thick–thin construction can be appreciated—posters, headlines, event graphics, product packaging, and bold signage. It can also work for compact wordmarks and sports or industrial-themed branding where a strong, engineered voice is desirable, while extended body text will feel heavy and visually active.
The font projects an industrial, hard-edged confidence with echoes of Art Deco and machine-era signage. Its sharp internal notches and dramatic thick–thin pattern feel forceful and theatrical, reading as bold and attention-seeking rather than neutral. The mood is assertive and slightly retro, suited to statements that need visual impact.
The design appears intended as a high-impact display face that fuses a sans skeleton with stencil-inspired cuts and dramatic contrast to create a distinctive, modular texture. It prioritizes presence and stylistic character over neutrality, aiming to evoke machine-made lettering and retro sign aesthetics in contemporary layouts.
The distinctive internal slicing and hairline joins can create visual sparkle at larger sizes, but the same details may fill in or become busy when reduced. Round letters and numerals lean on vertical emphasis, with counters that feel intentionally constrained, reinforcing the blocky, poster-like texture.