Sans Faceted Abmur 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Outlast' by BoxTube Labs and 'Obvia Narrow' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, logos, sports branding, packaging, industrial, sporty, bold, urban, assertive, impact, ruggedness, geometric styling, signage, angular, blocky, chamfered, faceted, compact.
This typeface uses heavy, block-like forms built from straight strokes and crisp chamfered corners, replacing curves with planar facets. Counters are generally small and geometric, producing dense, high-impact silhouettes, while terminals are squared-off or clipped to maintain a consistent angular rhythm. Proportions stay fairly compact with a sturdy baseline presence, and the overall construction favors simplified geometry over calligraphic modulation.
Best suited for display applications such as headlines, posters, bold identity marks, and short punchy statements where its angular construction can be appreciated. It can also work well on packaging or signage that needs a rugged, industrial flavor, especially when set with ample spacing and strong contrast against the background.
The font projects a tough, no-nonsense tone with a distinctly engineered feel. Its sharp facets and compact mass read as energetic and competitive, suggesting utility, machinery, and modern urban signage more than warmth or elegance.
The design appears intended to deliver maximum impact through simplified, faceted geometry: a sturdy sans structure sharpened by consistent chamfers and minimized curves. The goal seems to be a distinctive, hard-edged display voice that remains legible in short bursts while emphasizing strength and modernity.
At larger sizes, the faceted cuts add distinctive character and help differentiate similarly structured letters. In tighter settings, the small counters and dense weight can make interiors close up, so breathing room through tracking and generous line spacing tends to support clarity.