Sans Faceted Astu 3 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Campione Neue' and 'React BTL' by BoxTube Labs (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, packaging, industrial, athletic, authoritative, retro, impact, compactness, sports feel, angular, blocky, chiseled, condensed, faceted.
A condensed, all-caps-forward display sans built from straight strokes and clipped corners. Curves are largely replaced by planar facets, producing octagonal bowls and sharp joints across letters and figures. Strokes are heavy and uniform, with compact counters and tight apertures that create a dense, poster-like texture. The lowercase echoes the same angular construction, with sturdy stems, squared terminals, and simplified forms that maintain a consistent, mechanical rhythm alongside the uppercase and numerals.
Best suited for large-scale typography such as headlines, posters, event graphics, and bold labels where its angular silhouettes can read clearly and create a strong voice. It also fits sports branding, merchandise, and wayfinding-style signage that benefits from dense color and sturdy, cut-corner forms. In longer passages or small sizes, the tight counters and heavy build may feel crowded, so it’s most effective as a display face.
The overall tone is tough and no-nonsense, with a sporty, workmanlike energy. Its chiseled geometry reads as utilitarian and bold, evoking signage, team lettering, and industrial labeling where impact matters more than delicacy. The faceted shapes add a subtly retro, arcade/varsity edge while staying firmly modern and blunt.
The design appears intended to deliver maximum impact in a compact width while substituting traditional curves with crisp facets for a distinctive, machined look. It prioritizes strong silhouettes, consistent stroke mass, and a repeatable cut-corner system to create a cohesive, high-energy display style across letters and numbers.
Diagonal cuts and notched corners are used repeatedly as a unifying motif, helping maintain legibility at large sizes while keeping the silhouette aggressively geometric. Numerals follow the same faceted logic, with squared-off curves and strong vertical emphasis that matches the letterforms’ compact color.