Sans Normal Kubom 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Resist Sans' by Groteskly Yours, 'Aestetico' by Latinotype, 'Neogrotesk' by Los Andes, and 'Armin Grotesk' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, sporty, confident, dynamic, clean, emphasis, clarity, modernity, momentum, impact, oblique, geometric, rounded, uniform strokes, open counters.
This is an oblique sans with sturdy, uniform stroke weight and rounded, geometric construction. Curves are smooth and broadly circular, while joins and terminals are clean and largely straight-cut, giving a crisp edge to the slanted forms. Proportions feel balanced and contemporary, with clear, open apertures and generous counters that keep the rhythm readable even at heavier sizes. Numerals follow the same solid, streamlined logic, with straightforward shapes and consistent weight across the set.
It performs best in headlines, subheads, and display settings where its slant and weight can emphasize momentum and clarity. It’s also suitable for branding, packaging, posters, and signage that needs a clean, contemporary voice, as well as UI labels or interface callouts where compact, high-contrast-free letterforms help maintain legibility.
The overall tone is modern and energetic, with a forward-leaning stance that suggests motion and urgency. It reads as confident and utilitarian rather than delicate, making it feel suited to active, contemporary branding and messaging.
The design appears intended to deliver a straightforward, modern sans voice with added dynamism from the oblique posture. Its geometric roundness and consistent stroke weight prioritize clarity, impact, and a contemporary visual rhythm across letters and numerals.
The italic angle is prominent enough to create strong directional flow in lines of text, and the letterforms maintain consistent spacing and color without looking cramped. The mix of rounded bowls and crisp terminals produces a practical, no-nonsense texture that stays legible in short to medium text settings.