Sans Normal Kyrew 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types, 'Applied Sans' and 'Helvetica Now' by Monotype, 'Glimp Rounded' by OneSevenPointFive, 'NeoGram' by The Northern Block, and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, bold, friendly, modern, punchy, impact, emphasis, approachability, energy, modernity, rounded, soft corners, oblique, compact, high impact.
A heavy, oblique sans with rounded geometry and softened terminals. Strokes are thick and largely uniform, with smooth curves in bowls and counters and minimal modulation. The overall construction feels compact and sturdy, with wide, open apertures in letters like C and G and strongly simplified forms throughout. Numerals are similarly robust and rounded, matching the letterforms for a consistent, dense typographic color.
Best suited for short, high-impact text such as headlines, posters, brand marks, and promotional graphics where bold presence is desired. It can also work for packaging and sports-leaning identities, especially when set large with adequate tracking for improved word-shape separation.
The tone is energetic and confident, reading as contemporary and approachable rather than formal. Its slanted stance and broad, rounded shapes give it a sporty, forward-moving feel that suits attention-grabbing messaging.
Designed to deliver maximum impact with a friendly, rounded voice, combining a strong weight with an oblique angle to communicate motion and emphasis. The simplified, geometric construction prioritizes immediacy and legibility in display contexts over delicate detail.
Spacing appears relatively tight for a bold italic, creating a solid block of text at display sizes. The rounded joins and terminals help maintain clarity and reduce harshness, even at very heavy weight, while the oblique angle adds momentum and emphasis.