Sans Normal Adgaz 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, headlines, friendly, casual, lively, approachable, informal, handwritten feel, friendly tone, energetic slant, casual clarity, humanist, rounded, soft, bouncy, hand-drawn.
A slanted sans with softly rounded terminals and gently irregular curves that give it a human, handwritten feel. Strokes stay fairly even, with subtle modulation and a smooth, brush-like taper at joins and ends rather than sharp cuts. Proportions are open and roomy, with rounded bowls (C, O, G) and a slightly bouncy baseline rhythm; counters remain clear even as letters lean forward. The lowercase shows single-storey constructions (notably a and g) and compact ascenders/descenders, while numerals are simple and rounded with a casual, slightly calligraphic flow.
Works well where an informal, personable voice is needed—brand marks, packaging, café/retail signage, posters, and social graphics. It can also serve as a distinctive UI or editorial accent for short passages, pull quotes, or subheads where warmth and motion are more important than strict neutrality.
The overall tone is warm and conversational, like quick marker lettering that’s been refined for consistency. Its forward slant and soft shapes create energy without feeling aggressive, projecting a relaxed, upbeat personality.
Likely designed to capture the ease of handwritten italic lettering while maintaining the clarity and repeatability of a sans typeface. The goal appears to be a versatile, friendly display text style that feels human and energetic without becoming overly decorative.
Diagonal letters (K, V, W, X, Y) show lively angles and mild asymmetry, reinforcing the hand-made character. Dots and small details (i/j, punctuation in the sample) read as rounded and friendly, supporting a smooth texture in continuous text.